Top

dining

Stories

 

El Torito Founder Is Still the Big Enchilada

Does 86-year-old Larry J. Cano, who spread sit-down Mexican dining across the U.S., have one more cuisine-changing idea in him?

COCKTAILS
The El Torito Grill in Anaheim is nearly empty. It’s around 3 in the afternoon—the late-December rains ended just hours earlier, and dinnertime’s first brave diners trickle in. Most hit the bar; waiters seat a few in the main dining room, a beautiful, if too-pre-planned area that draws on all the motifs of Hispanic-restaurant architecture familiar to Americans. Moorish arches separate the mustard-colored dining room from the bar; the chairs, made of leather and dark wood, seem pulled from the court of the Bourbons. Dramatic triptychs feature agave plants, and Navajo-style pottery stands on ledges. On invisible Bose speakers, legendary ranchera singer Miguel Aceves Mejia hits the last, impossibly high notes of “La Malagüeña” (“The Lady From Malaga”), the bolero that paints as great a romantic, nostalgic image of Old Mexico as any song ever penned.

Larry Cano at Anaheim's El Torito Grill
John Gilhooley
Larry Cano at Anaheim's El Torito Grill
Cano in front of his P-51 Mustang
Cano in front of his P-51 Mustang

Related Content

More About

Like this Story?

Sign up for the Dining Newsletter: The week's top local food news and events, plus interviews with chefs and restaurant owners, dining tips, and a peek at our print review.

Privacy Policy

No one in the room—not the guests, not the servers, not the hosts—bothers with the elderly gentleman in a leather jacket and tie who slowly walks in, heads toward the back, sits down at a table with two guests and orders a Chardonnay. A waiter eventually approaches the group. “Would the table care for a tableside margarita?” he asks. The table would. The table looks on as the waiter grabs a cocktail shaker filled with ice, pours in two shots of 1800 tequila, vigorously shakes the gleaming container for about 30 seconds, then places it on a tray set up for the ritual. He grabs a goblet, rubs the rim with a lime wedge, turns it upside-down, and presses it onto a circular canister packed with salt. Granules now rim the glass, which the waiter sets down to take up the shaker. He pours the margarita into the glass and places the drink in front of a guest. It is smooth and tart; the guests sip and smile in approval. And the old man beams.

“We popularized the margarita in America, you know,” 86-year-old Larry J. Cano states, with the confidence of memory and pride in a lifetime of work the founder of the El Torito restaurant empire should exhibit. “Back at my first restaurant, two young women came in and wanted to spend big at the bar—they had just received a bonus. They ordered a frozen daiquiri, which was really popular at the time. I thought that I should do something like that, except with tequila. I served it to them the next time they came in. From there, we started making it better.”

Any conversation with Cano comes with a side of such boasts. El Torito spread the practice of tableside guacamole, if you believe Cano. The sizzling fajitas platter. Flour tortillas with butter. A tortilla-making station. Taco Tuesday. The history of Mexican food is peppered with such fantastical, impossible-to-prove claims regarding the genesis of any number of foods and traditions—no fewer than eight origin stories about the margarita float around in writings on Mexican-American cookery.

But in the case of Cano, the claims he utters are as close to true as any. It was Cano who took El Torito from a tiki bar in Encino to one of the largest Mexican-restaurant chains in the United States. It was his company that customized California-Mexican cuisine—the endless combos of enchiladas, chile rellenos, burritos, tacos and guacamole—for mainstream consumption, taking the meals out of the barrios and fast-food dives of Southern California and into sit-down restaurants in areas across the country where customers didn’t know how to pronounce the meals they waited for in hour-long lines. Cano weathered vicious restaurant wars, personal missteps and numerous imitators to achieve that rarified position: a true innovator, an actual pioneer. He is one of the few Mexicans to have an impact on Mexican-food trends in the United States—in an industry notorious for seeing gabachos make billions off meals they copied from Mexican cooks and restaurateurs.

And Cano is not done yet.

 

APPETIZERS
The first appetizer of the evening arrives: shredded chicken taquitos accompanied by a red-pepper sauce that features a splash of guacamole mousse. The brick-red taquitos, sliced six to an order, finger-long but thumb-thick, sit under snowballs of cotija cheese. The table digs in; slivers of fried tortilla snap and fly off mouths. They’re gone within two minutes.

Cano—skinny, with a head of gunmetal-gray hair, strong eyes and the simultaneously stentorian-yet-kind voice of an abuelito—nibbles on one. “Delicious,” he says. He claims he was born in East Los Angeles in 1924, the son of a Mexican immigrant from Chihuahua and a mother from San Antonio. His childhood was typical of a young Mexican-American man growing up in Southern California during that era—a hardscrabble upbringing of segregation, work at a young age as a dishwasher and a transformation into manhood during World War II.

Cano forsook UCLA to enlist in the Army Air Force Reserve, doing two tours of Europe in a P-51 Mustang fighter aircraft. After the war, Cano and a friend visited Mexico City for Christmas vacation. “We were treated like kings because of our uniforms,” Cano remembers. “There was one restaurant where they told us the tables were full and we couldn’t get served. We went back to our hotels and put on our uniforms. The service came quickly after that. That was great, but it got me thinking that all customers should get that treatment. And it got me thinking about running a restaurant.”

1 | 2 | 3 | 4 | 5 | Next Page >>
 
  • Banjoe32 05/28/2011 5:21:00 AM

    where in East L.A. was Mr Larry Cano raised. I wonder if he liived in Boyle Heights.

  • 03/21/2011 8:41:00 PM

    My party of 3 arrived at El Torito at 1145 am Sunday 3/20/11 and was advised the wait was to be approx 20 to 25 minutes, they stated they had a party of 40 leaving soon, and most of us would be seated in that area. At 1230 I asked about the wait time, again was advised it would be 20 to 25 minutes. I observied patrons being seated that arrived after our party. I visited with the gentleman waiting nex to me, he stated that his party of 3 had arrived after we were already checked in. He was called and seated before us. At 12:50 again inquired about wait time and was advised we should be seated in the next 15 minutes. I asked about the party of 40 leaving, and was advised that when they were leaving El Torito received a reservation for 50 and they were placed in that location. Another patron stated she had been waiting for over one hour, after being told the wait was 20 to 25 minutes, she was asking if her party would still be serviced the buffet meanu, the attendance stated she had never worked this shift before, but she guess that guest arriving before 2:00 would be served the buffet menu. She never offered to check if this was correct information. At 1:05 I advised the attendance that since we were still not near being seated we would just go elsewhere. She stated that would be OK. After waiting 1 hour and 20 minutes we left. Just wish we had been advised from the begining that the wait was going to be over 1 hour, not 20 to 25 minutes. A little bit on honesty would have gone a long ways. We will not be back even though the establishment is less that 5 blocks from my work.

  • Ronnieraygunsjr 03/09/2011 11:36:00 PM

    Sr. Cano, come back to Encino, we miss u & El Torito!!!

  • Arthur Thornton 03/06/2011 4:47:00 PM

    We had our first visit to El Toro on march 5 and were very impressed with the complete experience. I had the very best quesadillas (senora-style) ever. My Wife had nachos supreme also very good along with very good house margarita. The service and atmostphere were excellent also We are visiting from the East coast & think you should consider expanding your business there. Arthur Thornton..

  • Janice Eckert 02/19/2011 2:07:00 PM

    I did not have a fine dining experience at the El Torito near the airport in Ontario, Calif. There were a group of 8 at my table, we order drinks and the waiter brought the chips and salsa. One tiny black basket of chips and a small saucer of green salsa. I ask for a large basket of chips and the customary red salsa. "We don't have red salsa". I ordered my usual Tostada Supreme with the chicken with the redish sauce on the side. My chicken was bits of chicken in a brown sauce. My tostada did not the have the crisp taste that I am use to ,it tasted mushy. I wonder if there has been a change in ownership? A change in management?

  • Tony Gaitan, Cypress, CA 02/10/2011 5:24:00 PM

    A Great success story about a very special man! I would LOVE to meet Mr. Larry Cano because my Dad and Mr. Larry Cano's Dad go way back when they were ELA buddies. After I graduated from USC in '57 my DAD would tell me about the success that his buddies (Larry's Dad) son, also a USC GRAD, was having in the restaurant business. Mr Larry Cano, my Dad would tell me, would send a couple of LIMOS to pick up his DAD and his DAD's buddies when it was Larry's Dad's birthday. I would Love to meet a fellow USC grad and who like me grew up in ELA. My DAD has been gone now for over 30 years and so too probably is Larry's Dad! Hope I have the opportunity to meet Mr Larry Cano some time soon. Tony

  • tb 01/29/2011 8:10:00 PM

    You can build a big business - or a good business - which will it be?

  • ELeal 01/17/2011 8:14:00 PM

    Great Article Gustavo! We need more stories like these...so inspiring! Love it.

  • 01/11/2011 6:14:00 AM

    Fusion Mex? Like Mexican pizza? Subway-like Mexican sandwiches? Red Bull Margarita?

  • 01/10/2011 5:57:00 PM

    I worked with El Torito back in the day, and am glad to see Larry get some of the recognition he deserves. We made EVERYTHING from scratch - sauces, salsas, chips, tamales, you name it. And El Torito Grill was way ahead of it's time. Larry was a leader and an innovator, but most important he cared about quality above all else.

  • Pduran91801 01/10/2011 12:48:00 AM

    He's actually my cousin. We lost contact with him. we used to go swimming at his house in Woodland hills. Glad to hear he is doing well.

  • 01/09/2011 1:14:00 AM

    Who's complaining about anything?

  • Guest 01/07/2011 11:22:00 PM

    Gustavo, the thing you should take away from this is that Real Mex maintains distinct identities for its restaurants. El Torito--eh. El Torito *Grill*--much better. Chevy's--quite good: you should make the trip to the one surviving OC Chevy's. Acapulco--good, but toned down spices. Las Brisas--no, it's not authentic, but it is its own self, and extremely good: you or someone at OC Weekly should give it a chance to be itself instead of complaining it isn't what you want it to be.

  • ATG 01/07/2011 8:58:00 PM

    Great account Gus. Oddly, I sit in the Hawthorne El Torito grill as I type. I consider myself an excellent cook and Mexican food is one of my specialties. I've yet to make anything as good as they do at El Torito. Their carne asada is perfection and the food in general is very good. I love the regional specialties menus that rotate periodically.

  • 01/07/2011 7:07:00 PM

    I have never cared for El Torito and still don't. Their food is overpriced and not good. But El Torito Grill is fabulous! So different from El Torito, And those fresh tortillas with the spreads are to die for.

  • Reader 01/07/2011 3:08:00 AM

    What an amazing account of this legend's efforts towards building such a long-standing Mexican food empire.

  • Berkshire411 01/07/2011 12:45:00 AM

    Great story, love the place and now I can love the history.

  • Alakrozer 01/07/2011 12:43:00 AM

    A southern California legend. We should know more of people like Mr. Cano as he brings inspiration to do better and better things with our lives.

 

Most Popular Stories

Browse Voice Nation
  • Voice Places

    Voice Places

    Discover restaurants, nightlife, travel, shopping...

  • VOICE Daily Deals

    VOICE Daily Deals

    Get 50 to 90% off every day on restaurants, movies, massages...

  • Best Of

    Best Of...

    More than 10,000 of the BEST things to eat, drink, and experience

  • My Voice Nation

    My Voice Nation

    Join the Village Voice community and get exclusive deals and info

  • Happy Hour

    Happy Hour

    Your local Happy Hour guide at your fingertips

or

Log in or Sign up

Social Connect:

Use your favorite account to access My Voice Nation.


Use your My Voice Nation account to log in:





Forgot password?
or

Sign Up or Log in

Social Connect:

Sign up for My Voice Nation with your preferred network.


Sign up for a My Voice Nation account:



Privacy policy