Nike Messenger Project

Location Info

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Memphis Soul Cafe

2920 Bristol St.
Costa Mesa, CA 92626

Category: Restaurant > Southern

Region: Costa Mesa

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More About

• Bruce Hershey
• Industries
• Industrials Sector
• Outdoor Recreation
• Bicycling

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The underground subculture of bike messengers is apparently a difficult one to crack—photographer Bruce Hershey explains that those in the cycling courier business “seldom trust other people,” though they all seem to know one another. It took some time, but Hershey was able to gain the trust of this elusive group and made the bike messengers of Los Angeles—none of whom, he says, owns a car—the subject of his exhibit “Bike Messenger Project,” a series of proud yet intimate portraits. Who knew the field of delivering packages via fixie would be so arcane—is it a case of hipster elitism or simply social anxiety?
Jan. 6-Feb. 28, noon, 2011