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25 Degrees Delivers on the Burgers, Overpromises on the Bordello

I CAN HAS HAWT WAITRSEZZ?
In which our critic finds that 25 Degrees delivers on the ‘cheezburger’ part of its mission but overpromises on the ‘bordello’ part

Side dish
Jonathan Ho
Side dish

Location Info

25 Degrees

412 Walnut Ave.
Huntington Beach, CA 92648

Category: Restaurant > Burgers

Region: Huntington Beach

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For a place that describes itself as “bordello meets burger and wine bar,” I was expecting Tim and Liza Goodell’s 25 Degrees to have a few more female servers. Don’t misunderstand me: I’m not suggesting a restaurant should skew its hiring practices toward one gender over another. That would be wrong.

But this particular restaurant seems ready to embrace its overtly sexualized, even slutty theme. The wallpaper, for instance, looks as if it were picked out from the lacy-unmentionables section of a Frederick’s of Hollywood catalog. The small room, repurposed from Takashi Abe’s defunct Izakaya Zero, is lit like a strip club—dark, even when there’s still light outside.

And I’m not just imagining these overtones. These are also selling points at the Goodells’ other 25 Degrees locations in LA, Phoenix and Beijing. On the drink menu, you’ll find a picture of a girl with her stiletto heel snagged on her itsy-bitsy panties, revealing a good part of her shapely rump.

So you’d have to agree with me when I say it’s a bit incongruous to have a dude as your server—a very nice, accommodating and doting one, to be sure, but still a dude. He was, I might add, built like Mr. Universe, with the square jaw of a DC comics superhero and arms that could break me in half like a stale French fry.

This restaurant, I thought, should either be attracting guys like him as customers or employing them as bouncers. After work, 25 Degrees would be there to ply these manliest of men with a cold beer and hefty portions of that most manly of meals: burgers with patties as thick as our server’s biceps, cooked bloody.

The place takes its name from the temperature difference between a medium-rare burger and a well-done one. The menu does not waste any time introducing its raison d’être. The four signature cow-wiches are listed first, simply called Number One, Number Two and so forth. The hungry man need only mutter his preference, while the finicky man can customize his own from a choice of four meats (sirloin, turkey, yellowfin tuna or veggie).

Custom toppings range from bacon to jalapeño to something called jalapeño bacon. Sauces exist in a painter’s palette of choices, including a Sriracha mayo. Each topping or sauce selection will cost you an extra dollar. Cheese adds $1.50, and there is a total of 13 to choose from, all described with their gourmet brands, flavor profiles and places of origin—as though you were pondering bottles of fine wine.

You’ve seen this “build your own burger” concept at the Counter and Fuddruckers, and just as at those places, I’d advise against getting creative. Put your trust in the kitchen, and you will be rewarded with an already-perfect, preformulated burger.

The Number One tastes richest, with gorgonzola and crescenza cheeses, caramelized onions, bacon, arugula, and Thousand Island dressing. The Number Two favors Italian flavors with burrata, roasted tomatoes, crispy prosciutto and a slathering of pesto. The Number Three apes a Mexican torta, with jack cheese, green chiles, chipotle sauce and mashed avocado. But skip the Number Four, unless you think the wet-sawdust consistency of their yellowfin tuna patty deserves to be called a burger.

Each sandwich towers in a teetering stack, messy before you even take a bite, and is hugged by buns that are gorgeously shiny but lamentably wimpy in their constitution. The bread’s spongy, too-soft crumb never stands a chance against the meats’ oppressive weights and toppings’ soaking powers. And as we found out, cutting them up to share with tablemates only further undermines their integrity. So don’t do that either.

On the side of each burger, we found wilted pieces of iceberg, tomato, pickle and onion, all of which remained untouched as garnish. Other accompaniments are of the deep-fried kind. Take a pass on their thin, hollow, limp regular fries in favor of the heartier, crispier sweet-potato version. Remember the Sriracha mayo? Dip them into it. Their crumbly onion rings also taste better after a dunk. Lick the grease off your fingers. Everyone else does.

This, after all, is a place where appetizers aren’t called appetizers, but rather “snacks.” And for dessert, they offer a Guinness milkshake, an alcoholic elixir in which a man can outwardly embrace his masculinity while nurturing his inner child with ice cream. All he needs now is a either a hot chick (or his mom) to serve it to him.

25 Degrees, 412 Walnut Ave., Huntington Beach, (714) 960-2525; www.25degreesrestaurant.com. Open Sun.-Thurs., 11:30 a.m.-midnight; Fri.-Sat., 11:30 a.m.-2 a.m. Burgers start at $9. Full bar.

 
  • Christian 08/25/2009 12:46:00 PM

    I'm late to this review but have to say that I have had the same thing happen to me, where I write a good review about a place then have somebody leave a comment wondering why I didn't like the place and claim that I must've been paid to write a bad review.

  • Edwin Goei 08/16/2009 11:16:00 AM

    Craig, Amen my friend. Critiquing is easy (read the comment by Bret above); operating a restaurant is hard. Bret, I think you should re-evaluate my article, and this sentence in particular: "Put your trust in the kitchen, and you will be rewarded with an already-perfect, preformulated burger." So apparently, we both liked the burgers, eh?

  • Bret Gerber 08/16/2009 10:19:00 AM

    Your review needs to be re-evaluated. The food is amazing at this place and I have eaten there several times since it has been open (2 weeks). I have actually tried the number 1, 2 and 3, which all were wonderful. Other things I have tried included the french fries, fried beans, dates, and Ahi on Eggplant. I do have to say I have not been disappointed with the food or the drinks. The service can get better but will always have a snag at the beginning when everyone is new to a job. I am not sure where you get your credentials to be a food critic but it should be revoked as you clearly have a bad taste bud. You are also disappointing in the fact that you spent haf of your article on the MALE server. Maybe if they bought some ad space from you then you would give a better review.

  • Craig Medici 08/16/2009 3:28:00 AM

    Fair enough. Yes of course I pay attention to your writing. You are one of the few food writers that have earned credibility from based on your honest reviews. There are so many chowhounds/foodbloggers that just like to tear down restaurants while you seem to seriously want to want people to seek our and try great food. I have discovered lots of great food based on your foodblog. I have tons of respect and gratitude for someone to take the risk of opening a restaurant that it infuriates me when someone rips on a restaurant because they had one bad experience. Chefs put their heart and soul, not to mention their life savings into trying to create something special for us chowhounds. The Goodells are a great example of local chefs that I have the upmost respect for. Keep up the great work. Oh..time ran short so we had to skip the Indian. You made me realize that I have never had anything but the buffet at Haveli and never ordered off the menu. Thanks for the advice.

  • Edwin Goei 08/15/2009 9:56:00 PM

    Dude! First of all, I find it encouraging that anyone keeps tabs on what I say! And you're absolutely right: I did visit them on opening day. Normally I do give new places a few weeks to ferment and get their act together, but not this time because: 1. On my visit, service was spot on, food was well-prepared. I didn't even mention the bacon-wrapped dates and spicy tuna tartare because of space; but both were spectacular. If the food and service were even a little bit wobbly that night, I would have been obliged to return after a few weeks; but I didn't need to -- it was solid. 2. They are a sort-of chain, using standardized ingredients, so the two items I did have a slight issue with (the bun and the fries), I suspect, would not have changed after subsequent visits. I also confirmed, after reading previous reviews and seeing food photos at the other 25 Degrees, that the fries and buns are identical between stores. The whole schtick I did about it coming up short on the "bordello" part was done tongue-in-cheek (I hope people got that). I wouldn't trade the gent who helped us for anybody. I only wish I remembered his name. P.S. Did you end up going to Traditions or Haveli after Julie & Julia?

  • Craig Medici 08/14/2009 10:21:00 PM

    Hey Edwin. Didn't you say on a recent post that you went on opening day? I am surprised that you would print a review of based on going to a restaurant on its opening day.

 

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