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[Sound Guy] Mission Viejo Rapper Apoetnomadali Explores the Fake and Real OCs

Apoetnomadali tips his hat 
to Orange County
Apoetnomadali tips his hat to Orange County

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Disorderly Conduct
Mission Viejo rapper Apoetnomadali explores where the fake OC stops and the real OC begins

When I took this job, my friends, whether they had spent any time here or not, had plenty to say about Orange County. You’ve heard it before: boring, conservative, suburban—all the things they learned from TV. Even our sister paper, SF Weekly, recently called OC a “cultural void” on their music blog. (Guess we can’t all claim such transcendent acts as Journey.)

But I’ve been here long enough to know that, while there’s a grain of truth to these stereotypes, only the intellectually lazy think that’s all these parts has to offer.

Which brings us to Mission Viejo hip-hop artist Ali Nourbakhsh—known professionally as “Apoetnomadali”—and his album, Orange County Disorder. Here is a local guy, most likely exposed to some of the hippest corners of the county, but seemingly perpetuating stereotypes I figured were a creation of embittered screenwriters and Bravo execs.

Released late last summer, the record is dedicated nearly entirely to the county. On his MySpace, the titular “disorder” is described thusly: “Owning a vehicle worth over $50,000 at the age of 16, spending more on clothes, accessories and toys than most families in the United States spend on food, fear of other ethnicities not your own, general resistance to labor and hard work.” On the track “OCD,” he raps, “She don’t eat carbs, and her breasts are fake” and “He likes the UFC, and he lives in the gym. . . . He wears tighter pants than his girlfriend does.” Not exactly shattering the shallow image many outsiders have of these pants—sorry, parts.

“The thing is entrenched in humor,” says Nourbakhsh, 25, loftily comparing the record to Candide in that it’s a satire in which the author is a part of the society he’s critiquing. “Some of it is what I’ve grown up with. It’s not anything I’m just conjuring or making up. Even where you get the singular view from the TV shows or things like that, they have the roots in the reality of certain matters.”

Nourbakhsh isn’t an OC native. He was born in Iran and lived abroad before spending third grade through high school in Mission Viejo. After, he spent time in LA, Spain and Italy, returning here to be closer to his family. None of those other places inspired him artistically the way his home county does.

“I definitely felt like a fish out of water here, growing up,” says Nourbakhsh. “At the same time, there are some redeeming qualities. The whole [album] is really a social commentary on Orange County. It kind of represents it from a lot of angles, the good, the bad and the ugly.”

And yes, despite his digs—“you might see me down at the Irvine Spectrum, the question is will the wack Irvine P.D. arrest ’em,” he spits on “Party Tonight”—he does think there’s some good to be found here.

“What about the jazz clubs in Fullerton? What about SanTana? What about all this color?” he asks. “Hopefully I can broaden views and change the perception of the place where I spent a good portion of my life.”

Nourbakhsh insists he wasn’t concerned that fellow residents would be upset about their portrayal on the record.

“Any time you’re speaking truths, you’re not as worried about the response,” he says.

That response, according to Nourbakhsh, has been “amazing,” though he admits it has also been a “slow burn.” I figure this must be because of a less-than-bustling hip-hop scene here, especially in South County—something Nourbakhsh downplays.

“I’m kind of on the ‘if you build it, they will come’ mentality,” he says, adding that he doesn’t strictly go after hip-hop fans, and instead strives to convert nonbelievers. “If your music is good, no matter what, people will come and listen.”

Not that Nourbakhsh is looking to stick around here for the long haul. He does have “nomad” in his rap name, after all, and on “Party Tonight,” he states, “It’s an okay place, I guess; I’m too big for the county, though, I must confess.”

“That nomad, that traveler, that is a constant in me,” he says. “I know I’m going to have to leave, and I’m going to want to because I want more experiences and perspectives, and I have a lot to offer.”

And potentially, many more geographically based concept albums to come. I hear San Francisco has some great bridges!

aching@ocweekly.com

Visit Apoetnomadali at www.myspace.com/apoetnomadali.

 
  • Musicmakesmelosecontrol 06/01/2009 2:43:00 AM

    Lets review the person doing the review? Maybe Chang, a non-native himself is anxious to bolster some type of communal peer support by by blindly defending the region in which he currently resides, evoking some "kudos" and "hoorays" to defend the O.C. Its somewhat ironic that an editorial concerned with the artists one sided view of a particular subject matter seems to present a rather one sided view of the artist falling victim to the same execution he critiques. Chang is not to be blamed however, because I suppose in his journalistic career his skimming an artists tracks has previously entitled him to make assertions many readers accept as truths. Unfortunately in this case, the artist, Apoetnomadali, whom he reviewed is too endeared and loved by his fans to go unscathed himself. He [CHANG] even goes further to quote the sister paper SF Weekly and their commentary on the OC. Call me a purist, but I'm not interested in hearing the family fueds the writers of OC Weekly and SF Weekly have at the office, or having it bleed into what is suppossed to be an unbiased account of an artists work. Chang further goes on to say, "I've been here long enough to know that, while there's a grain of truth to these stereotypes, only the intellectually lazy think that's all these parts has to offer." A grain of truth huh? Are these hormonally enhanced grains the size of Grape-fruits? Would a grain of truth be enough to prompt 5 network television series? He further writes, "stereotypes I figured were a creation of embittered screenwriters and Bravo execs"...oh, so you are familiar with the shows? hmmmm. Probably the most concerning review about Changs story is this simple question, "How can one be a music editor and never have heard the entire album from which the editor samples quotes and sound-bytes?" Maybe that is common journalistic practice, but where I come from, that could get you in a lot of trouble. It's what we like to call "cliffs-notes journalists". Those who seem to have the basic "facts" but lack the true theme of the matter. If Chang would have dug a little bit further or done himself the service of reviewing the album in it's entirety instead of the lazy browsing of online snippets, (which these so called journalists so often do), he would have encountered a much more holistic vision of the album. Moreover, when did it become common practice to review an artist, yet consistently use his birth name instead of his artist name. I have yet to see any reporters refer to Snoop Dogg, as Calvin or Broadus or Game as Jaceyon or Taylor. I would love to see that fly in accredited periodical circles. My problem is with half-truths, which is where the media excels unfortunately. What Chang doesn't cover, is the communities to whom this album rings true and their necessity to confront the issues and eventually overcome them. He [Chang] even qualifies the claims that much of OCD's testimony holds true in the first line of the article, "My friends...had spend time here...had much to say about Orange County", implying that even the locals acknowledge the pitfalls this little slice of paradise has. Yet he contradicts himself by saying, "things they had learned from TV". Uh, question, if someone is a local, why would they need to turn to the TV to inform an outsider of how Orange County is? Are you smelling inconsistancies? Me too...It must be nice for Chang to come into a county (I did my research, he moved here a year or two ago) during a time of exceptional growth and change, where the face of Orange County now is diversely different from the climate that shaped much of the artsits whom he writes of's youth. Those who have been here know, and have endured the melting pot (a lot more melting and a lot less pot-luck.) My advice to Chang is to go flex his intellectual apetetite on artists whose work is not nearly as well thought out and defined as Apoetnomadali and to thank his lovely Orange County stars, he is not nearly as concerned what others think as his fans. Hopefully, his cultural view of the county (of which he ridicules just as much, in his article on the OC Music Awards for a lack of diversity stands when him or his friends can't get into the local night club because they might have the wrong shoes, baggy jeans, a t-shirt on, or simply skin just a shade too dark (all suppossed signs of danger here). So here is a "journalist" concerned with a young artist perpetuating a "stereotype" the outside world has of Orange County. Chang, please visit 10 bars and 10 nightclubs in Orange County and tell me if its TIME to shatter the "shallow image many outsiders have of these parts". He further goes on to write, "none of those other places inspired him artiscially the way his home county does". That seems to be a pretty bold statement with someone not familiar with a single piece of work, outside the snippets of tracks he's heard from OCD. This guy is digging himself in a pretty big hole. By the way, if any of you publications are hiring real journalists out there, who can not only write and wax intellectual, but provide concrete examples to support there points, I am looking for a job. Sincerely, M.M.M.L.C. (music makes me lose control)

  • Commander 02/05/2009 5:59:00 AM

    As someone who was there when Ali first picked up a mic back in high school and has watched him grow as an individual and emcee, I'm so proud of what he's put together on this album and encourage people to go cop it and show the boy some love. The humor entrenched in the lyrics should not underscore Ali's talent and ability to communicate the truths and the myths of what life is like in the OC. As someone who has grown up in both the dark shadows of low income Santa Ana and the overstated high life of south OC and has fought the stereotypes of the county since leaving, this album only strengthens my pride in the county I come from. Ali keeps it thorough and represents for those misrepresented by the Hollywood media and brings awareness to those who need a reality check on life. Apoetnomadali is ill... ya'll better check it!!!

  • DJ TAso 02/03/2009 10:20:00 PM

    Poet is a artist, I have seen him perform on a few occasions truly a great entertainer. Listen to OCD (orange county disorder) great song funny and true as can be.

 

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