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OC Is Bursting With Sound-Alikes of the Famous Alberto's. We Search for the Best Incarnation

A Burrito By Any Other Name
OC is bursting with sound-alikes of the famous Alberto’s taquerias, and though the menus are similar, the discriminating diner can spot some subtle differences

Back in the early ’90s, Alberto’s restaurants were everywhere. The San Diego-based chain, started by a woman named Arselia Dominguez, built its reputation on gut-busting burritos filled with nothing but carne asada and guacamole. Then something happened.

I [heart] burritos
Jonathan Ho
I [heart] burritos

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The Alberto’s I’d been going to in La Habra suddenly became a Molcasalsa. Others redubbed themselves with a few extra letters or a few less. You’ll know when you see one. Permutations range from Albertito’s, Alerto’s, Rigoberto’s, Alberta’s, even Arsenio’s—and that’s just the few that I remember. Most of these new joints didn’t seem to be affiliated with the original, but if it sounded similar or sported a “-berto’s” suffix, then you can bet it offered that same steak-filled burrito.

Though the food was closely related, some locations were incrementally better than others. Even at Alerto’s, which is arguably the most consistently managed sound-alike with at least three OC locations of its own, there’s a noticeable difference between them, even at those within blocks of one another. The Alerto’s on Brookhurst in Westminster, for instance, is better than the one down the road in Fountain Valley.

Tasked with writing this review, I narrowed down my analysis to three spots. One was a newly opened Alberto’s in Santa Ana. The second, the aforementioned Alerto’s in Westminster. And the third, the Alberta’s in Tustin. (Neither the Alerto’s nor the Alberta’s were once Alberto’s establishments.)

To measure and make comparisons, I used the carne asada nachos as my benchmark. All subjects served this dubiously Mexican dish. And because it contained many components, the relative attentiveness of the cook revealed itself in the nachos. The plate foretold the virtues of a place like tea leaves.

First, the chips. Were they freshly fried or just reheated? And if just-fried, were they greasy? Next, how neatly were the toppings applied? Did the thing look like a colorful Jackson Pollock masterpiece or like a Michael Jackson nose job? More subtly telling was the carne asada itself. Did the pencil-eraser-sized nubs of marinated steak taste like they’d been chipped off a tender filet mignon, or a lesser, gristle-plagued cut?

At Alerto’s, the chips were fried to a greaseless crisp. The guacamole was vibrant, the sour cream cool, the pico de gallo biting. Most important, the refried beans were warm, the cheese melty and the carne asada sublimely soft. Multiple visits were greeted with the same perfectly constructed mound. Results were inconclusive at Alberto’s. One day, it was immaculate, made with intricate care; the next, it was missing some toppings and seemed like it had been slopped together. It was the same at Alberta’s. The verdict: The kitchen staff at these two locations lacked the artistry to make the dish quite as well as that of the Westminster Alerto’s.

(If you decide to do your own taste test, be sure to ask for the half-order of nachos. Because if there is one thing all have in common, it’s that the full order is a rip-off. You get virtually the same amount for almost double the price.)

And since we’re talking pseudo-Mexican food, I need to discuss something called “The Flying Saucer,” which can be classified as a tostada. It starts with a puffy disc of flour tortilla, deep-fried into a rigid curve resembling the swooping shape of a cowboy hat. On top of it: refried beans, wilted onions, peppers, shredded beef, cheese and lettuce. In your mouth: bliss.

Alerto’s triumphed in its rendition. Though this “Saucer” contained less beef than the others, the peppers and onions were julienned with a precision worthy of a French chef. Alberta’s in Tustin had the biggest—and the priciest “Flying Saucer” at a whopping $7—but it was loaded with meat. Alberto’s version lay somewhere in between.

Chicken enchiladas—thick corn tortillas filled generously with shredded dark meat, then smothered in a piquant red sauce and cheese—were indistinguishable among the establishments. All were satisfying fork fodder and wonderfully moist. Unfortunately, none of the places did its rolled tacos very well. The same thick corn tortillas that made the enchiladas hefty rendered the taquitos tougher to gnaw than jerky.

On the fish-burrito front, Alberto’s offered the most refined rendition, filled with shaved carrots and cabbage—a bona-fide coleslaw. Alerto’s did straight cabbage, but added pico de gallo to theirs. Alberta’s distinguished itself by using the meatiest, most flavorful pieces of fish.

And that carne asada burrito? Each establishment did it justice. These meat torpedoes—the common thread among Alberto’s clones and maverick stores—were wrapped in pliant, translucent, membrane-thin flour tortillas, which were barely able to hold back the seasoned-beef barrage. Whether you take your big honking bite of it at Alerto’s, Alberto’s or Alberta’s, it’s the same burrito—and you won’t give a damn what they call themselves.

Alberto’s Mexican Food, 1425 E. Edinger Ave., Santa Ana, (714) 834-9680. Alberta’s Mexican Food, 765 El Camino Real, Tustin, (714) 838-8226. Alerto’s Mexican Food, 15681 Brookhurst St., Westminster, (714) 775-9550. Call for hours. Dinner for two, $10-$15, food only.

 
  • Veronica 02/04/2009 11:22:00 AM

    If you want some incredible chips, go to Olamendi's (on PCH, in Capistrano Beach) and order the FLOUR chips. Phenomenal.

  • Edwin Goei 02/04/2009 7:52:00 AM

    Thanks everyone, for the comments. And edjusted; I like 'em all -- they all have their strengths -- but since I'm a carne asada nachos junkie, Alerto's in Westminster's is where you'll see me most often. Hey Jeremy, I'm a snob alright: A nacho-snob. So I focus on that. Burrito snobs, on the other hand, would rightly focus on the burritos -- which to me tastes fine everywhere, especially when you deluge it in hot sauce like I do. And I would've loved to compare/contrast the machaca burrito (I've only had the one at Alerto's many moons ago, and it was every bit the greasy-tasty-gut-bomb I expected it to be), but for this review I was working under two budgetary constraints: 1. Money 2. Words But everyone's convinced me on Albertaco's. That one's definitely on the TO-DO. And did you just say Chile Relleno burrito?!?

  • Jeremy Stark 02/04/2009 12:58:00 AM

    YOU'RE DOING IT WRONG! First off, you can't lump all the carne asada burritos in the same category. Sure they're all good, but there are differences. Especially if you are going to make a tea-leaf reference. Either be a snob or don't. Alberto's carne asada is typically more tender with a subtler flavor. Secondly, I agree with most of the Alberto's rip-offs as being close to the real thing, but there's 2 things they absolutely cannot compete with: 1 - Machaca Burrito (the best anywhere) 2 - Bean and Cheese Burrito (something about beans or lard, just awesome) Also, I back the asada fries at Albertacos (Cypress), just don't try to trick me with saying their rolled tacos (taquitos) are just like Alberto's. They are not. Lastly, if you think the carne asada at Alberto's is good, try El Patio in Anaheim (Magnolia/La Palma). The Chile Relleno Burrito is also the best anywhere.

  • sara 02/03/2009 9:12:00 AM

    For anyone in the Cypress area, the place to go is Albertaco's. Same premises as Alberto's, Alerto's, etc. They have amazing carne asada burritos and you cannot beat the carne asada french fries. It's always packed, even up until the 1 AM closing time.

  • sara 02/03/2009 9:12:00 AM

    For anyone in the Cypress area, the place to go is Albertaco's. Same premises as Alberto's, Alerto's, etc. They have amazing carne asada burritos and you cannot beat the carne asada french fries. It's always packed, even up until the 1 AM closing time.

  • edjusted 02/03/2009 5:15:00 AM

    Great article. I love Alertos and I've always sworn by the chorizo plate and horchata of the one in FV. I tried the one in Westminster a few times but always thought the eggs were overcooked. Maybe I'll give that one a try again. Do you have an overall favorite of all the -ertos that you've tried?

  • Jennifer 02/01/2009 12:13:00 AM

    Thank you, thank you, thank you for recognizing these places. My favorite, although out-of-the-way location is Albertacos in Mission Viejo, just north of Avery Pkwy on Marguerite. The BEST of the rest (that I've found).

  • dangermike 01/30/2009 9:21:00 PM

    Alberta's in Wilmington (PCH and Figueroa) is one of my favorite lunch spots. And I have to agree that Alerto's is very good, too. When I worked in Garden Grove, I used to go there at least once a week. Even through changing management, they managed to remain consistent. Oddly enough, I've never been extremely impressed by the Alberto's in Anaheim. I mean, it seems like the best thing ever in the twilight hours on the way home from a bar but more sober analysis shows that their food is often greasy, slopily constructed, and overseasoned. YMMV, I suppose, since I can't recall ever having the genuine Alberto's at a decent hour.

  • Edwin Goei 01/30/2009 11:29:00 AM

    DD, That Google thing is cool, except I always seem to know what this Edwin Goei guy is gonna say in these reviews...heck, sometimes even before they're even published! Spoils the fun I tells ya. But thanks for tip. I added that to my bookmarks. Wonginator, I haven't tried Los Sanchez (will definitely have to now since you've suggested it), but before I do, I am confident in proclaiming that the nachos at the Alerto's in Wesminster *IS* indeed the best I've had. Melissa, I do like that sort of thing! Although not very often. The last breakfast burrito I had at Alerto's rendered me into a useless lump incapable of movement for the rest of the morning and part of the afternoon.

  • 01/30/2009 5:07:00 AM

    Interesting comparison review. One note: if you get a chance, try the breakfast burrito at Alberta's and ask for it with both sausage and bacon. It is at times too potato-y but otherwise one of the only great ones I have found in OC. If you like that sort of thing. :)

  • 01/30/2009 5:03:00 AM

    Interesting comparison review. One note: if you get a chance, try the breakfast burrito at Alberta's and ask for it with both sausage and bacon. It is at times too potato-y but otherwise one of the only great ones I have found in OC. If you like that sort of thing. :)

  • Wonginator 01/30/2009 3:56:00 AM

    Edwin, just curious if you ever tried the nachos supreme at Los Sanchez. It's consistently the best nachos that I've tried in OC so far. I've tried the nachos at many other places, and none come close to matching or surpassing it. Do you rank the ones at Alertos as among the best you've had?

  • Diamond Dog 01/30/2009 3:54:00 AM

    You finally have made it. I have google news set to search local news in my area and it found YOUR article today. Check it out http://news.google.com/?geo=92780

 

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