Together with Toby Leonard (who books the independent Belcourt Theater in Nashville), Sturtz and Columbia’s Ragtag Theater helped put together a five-city tour for Brown to theaters involved in the Sundance Institute’s Art House Project—a coalition of independent movie houses, founded in 2006, that now has 18 affiliate venues from Brooklyn to Boulder. The tour did well, though it likely would have drawn even bigger crowds with more time for grassroots promotion.

“[Sturtz] exhausted me, and I was sick for three weeks,” Brown says, laughing. “But my whole goal is to start a conversation, and because there are more people, word of mouth builds faster.” Still, she says, she wouldn’t take the self-distribution route herself because it would put her filmmaking career on hold.

“I could do it if I wanted to take a year off from my life,” she says. “I know myself well enough to know I don’t want to do that.”

Lol Crawley/ Alluvial Film Company
Bottle Shock
Freestyle Releasing
Bottle Shock

Nevertheless, the brief tour suggested the impact a nationwide link of independent theaters could have as an alternate distribution route. Leonard was among a handful of programmers who leapt at the chance to show Sátántangó—Hungarian director Béla Tarr’s legendary seven-and-a-half-hour black-and-white film, never released theatrically in the U.S.—when a print landed in the country in 2006. That cinematic coalition of the willing gave the film its broadest stateside exposure to date.

Filmmakers who wish to opt out of the system altogether can follow the example of Bill Daniel. Applying precepts that he developed in the Texas punk scene of the late 1970s, Daniel spent some 16 years making his experimental hobo-graffiti documentary, Who Is Bozo Texino? Hethen carried it around to art schools, galleries and other atypical venues.

In recent years, he has roamed the country with another project, “Sunset Scavenger,” outfitting a “sailvan” converted to run on vegetable oil with screens of diaphanous silk. On the screens, he projects “images of social and environmental collapse” culled from Katrina’s aftermath and those who resist the dominance of petroleum. From his home in Braddock, Pennsylvania, he makes it to some 50 dates per year, reaching anywhere from 20 to 200 people each night.

“When we talk about distribution, it’s like the rest of the economy,” says Daniel, who was the cinematographer on underground filmmaker Craig Baldwin’s features. “The gap is so huge between the haves and the have-nots, between corporate culture and individual culture. What I do is more akin to being a musician—putting it in front of audiences manually night after night. Nobody with a normal life and aspirations would ever consider doing this.”

But people with a normal life and aspirations typically don’t make films. And if they do, they sure don’t show them themselves. Asked if he’s able to survive on his self-hewn distribution path, Daniel just laughs.

“It’s like what an old guy told me once,” he says, “‘I may not make a living, but I live on what I make.’”

« Previous Page