[¡Ask a Mexican!®] More Shameless Self-Promotion (Buy Gustavo's New Book!)

Dear Readers: The Mexican’s new book, Orange County: A Personal History, is in your local bookstore on Sept. 16—by pure coincidence, Mexican Independence Day! In honor of and to shamelessly promote my muy caliente libro (which deals with America’s Gomorrah, the Reconquista and John Wayne!), I’m answering historical questions this week. But first, a bit of housecleaning: In answering a pregunta a couple of weeks ago about pachucos, I was pendejo and forgot to explain the word’s origins. Thankfully, many of ustedes aren’t tontos like me and wrote in with etymological theories. Below are the two most accepted by linguists:

Hey,ese: I liked your explanation aboutpachucos. One correction, however: they’re calledpachucos because thevatos in East Los Angeles originated from a neighborhood in El Paso that was primarily populated by folks who had emigrated from Pachuca, Hidalgo. Thosevatos were the first ones to beginla moda that ultimately became the zoot suit.

Sacra Memo

I appreciated your explanation of the word pachuco to Still Terrified in East LA, noting that it is derived from our reference to our beloved city of El Paso. In East LA, ourgente would say, “Vamos pa’ El Chuco (Let’s go to El Paso),” and correctly so on your part, the wordpachuco was born. Here in El Paso, we still speakcaló on a daily basis—the real deal, not new, made-up stuff,¡y si ya sabanas paraque cobijas!

I do want to mention that you omitted Lalo Guerrero in your reference to thepachucismo that our youth in those days embraced. Guerrero is often called the Original Chicano, and he owned a nightclub in East Los Angeles that was all the rage forpachucos and theirrucas—and their music—during that period of time.

Chuco Suave

Dear Gabacho: I’m such a pendejo! Gentle readers: In addition to buying my book this week, get a copy of Pachuco Boogie, an Arhoolie Records CD that collects the best Mexican-American swing of the 1940s (including a lot of Guerrero tracks), stuff so scintillating it makes Gene Krupa seem as tame as the Mills Brothers.

Dear Mexican: Why, despite the richest of Spanish colonial, Mexican-era heritages and histories in California, is Orange County so seriously lacking in public awareness and presentation of that history? Sure, we have a few streets named aftermis primos—Yorbas, Avilas, etc.—but where are the park statues ofvaqueros y mujeres, the replicacarretas, the public PA systems blaring “This Land Was Our Land” in Spanish? Is the current crop of Caucasians too cheap or red in the neck to pony up a few pesos to honor the real first citizens of the county?

A Long-Time Californio

Dear Readers: Let’s talk Mendez vs. Westminster, a 1946 case that desegregated schools in California for Mexicans and served as precedent to the more-famous Brown vs. Board of Education. This is a landmark in American civil rights, an important part of the American experience, yet for decades, the only history book that mentioned it was Carey McWilliams’ 1949 North From Mexico: The Spanish-Speaking People of the United States. In Orange County last year, original plaintiff Sylvia Mendez asked to be included in Huntington Beach’s Fourth of July parade (the largest west of the Mississippi) but was rejected because organizers said she didn’t provide enough entertainment! The contributions of wabs to our national tapestry are traditionally neglected outside of conquistadors and Manifest Destiny for the same reason other subaltern histories get short shrift: any examination forces gabachos to deal with the actions of their ancestors. Know Nothings argue ethnic studies lead to the Balkanization of America, a false dichotomy that never acknowledges that disciplines such as Chicano studies would’ve never emerged if previous generations of gabacho instructors did their damn jobs.

MEET THE MEXICAN! The Mexican will sign copies of his new and old books at the Yost Theater, 307 N. Spurgeon, Santa Ana. Thurs., Sept. 18, 7 p.m. For more info, e-mail me, or call (714) 973-7900.

E-mail Gustavo atthemexican@askamexican.net. And get all your Mexican fun at myspace.com/ocwab and youtube.com/askamexicano!

 
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