Natural Selection

Survival of the fittest at the Natural Products Expo

"This is mental nourishment; taking positive ideas and putting them out into the world to inspire people and create a ripple effect," he tells me, and in that moment, I realize it's the idea of "natural" itself that may be able to save the world.

Just then, I notice a portly businessman with a buyer badge looking at us with studied interest. A convert? Another cynical moment later, I realize he is sizing up the situation to see if Jeff is dealing that natural hemp byproduct known as pot.

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