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They grew tired of the work, though, and wanted to start a family. So they sold their store in 1995, hired sales clerk Andrew Jervis as their A&R guy, and last year moved the label down to Newport Beach. Jervis maintains an office in San Francisco and has put his own stamp on the company by developing relationships with foreign labels like England's Talkin' Loud.
But are they becoming complacent? Perhaps, according to Jason Bentley, an A&R director of Maverick Records and a KCRW DJ who helped popularize electronic music in Southern California.
"[Ubiquity] is very well-respected, but it's fairly niche. I don't think they're achieving the crossover they could have," says Bentley. "They have a purist vision, and that's great, but it's a luxury for an indie not to compromise."
All true, the McFadins admit. But they like it that way.
"We have a saying here that we're in the music business, not the music industry," Michael says. "We're a group of people who love music, who make a living by selling it, but we're not part of the industry." Spoken like a true independent.