Sugar High

"We're all kind of afraid to call it 'pop' now," admits Mike Simmons of Sparkle*jets UK. "We just call it 'power pop.' It's mostly all Beatle-ese, anyway."

But definitions and names will undoubtedly resolve themselves in future IPOs. And Bash sees his growing fest as growing bigger, stronger—even profitable. People have hit him up about franchising or starting similar IPOs in other countries. Maybe, Bash says, but not any time soon. Right now, all Bash is aiming for is to break even, as he has every year. "It's meant to make enough money to sustain it until the next year, and so far, we've been able to do that. I don't have the Rolls-Royce or the Jaguar just yet—I don't even have the SUV. I still live in a two-bedroom apartment."