Ad Infinitum

A crafty BMW campaign turns directors into shillsbut is product placement really the problem?

A A A Comments (0) By NOEL MURRAY Thursday, Jun 21 2001
...continued from page 1

Are the new BMW ads—a manufactured media event that ultimately is little more than shillery—yet another step down a slippery slope? Not really because they are almost exactly what they say they are: cool promotions for a classy automobile. Even the commercials for the commercials are merely a silly case of the endless reflectivity in the Wonderland of marketing and can therefore be dismissed with a chuckle. We should have learned to handle commercials by now—it's messages we need to watch out for.

<< Previous Page | 1 | 2 | All

Related Content

Check out this week's featured ad for Services
More Ads >>
 
My Voice Nation Help
0 comments
  Livefyre
Sort: Newest | Oldest
 
VOICE Daily Deals

Slideshows»

More News Stories >
Anaheim Event Tickets
©2013 OC Weekly, LP, All rights reserved.
Browse Voice Nation
  • Voice Places Orange County

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city