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The Gift That Keeps on Giving

Irvine Co. donations generate publicity but little evidence of giving

Comments (0) By R. SCOTT MOXLEY Thursday, May 11 2000
...continued from page 1

So here goes: if this story had been adapted for the staid business publication Forbes, we might have called it "How to Get Maximum Public-Relations Mileage out of Corporate Giving: The Irvine Co. Story." But for our purposes, let's title it "The 'Gift' That Keeps on Giving."

Will your boss answer the question now?

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