The Gift That Keeps on Giving

Irvine Co. donations generate publicity but little evidence of giving

So here goes: if this story had been adapted for the staid business publication Forbes, we might have called it "How to Get Maximum Public-Relations Mileage out of Corporate Giving: The Irvine Co. Story." But for our purposes, let's title it "The 'Gift' That Keeps on Giving."

Will your boss answer the question now?

« Previous Page
 |
 
1
 
2
 
All
 
My Voice Nation Help
0 comments
Sort: Newest | Oldest
 
Loading...