Counter Culture

Census officials join with OCs street vendors to count Latinos

"The census bureau is very pleased that the street vendors are aggressively participating in this important civic duty," said Armando Ramirez, a community partnership specialist with the U.S. Census Bureau in Santa Ana. "It's critical that we do a better job of informing the Latino population about the census so that they're more likely to cooperate. The vendors have developed a long-standing rapport with their clientele. This project is really an ideal opportunity for us to reach out to a population that we might otherwise not have the same access to."

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