By On the occasion of our 20th anniversary
By Gustavo Arellano
By R. Scott Moxley
By Alfonso Delgado
By Courtney Hamilton
By Joel Beers
By Peter Maguire
By Charles Lam
Art by Bob AulTo: firstname.lastname@example.org
Re: Vacation reading list
I hear you're the kind of guy who not only reads business and science texts on vacation but also actually reads the stuff writers write about you. Moreover, I also hear that many people are completely obsessed with your every move, no matter how personal or private. So, in order to increase readership for my roundup of tech-related books, I propose the following:
I, Angela, will tell you, Bill, about the books you will find most personally significant—a Bill-o-centric view of important tomes from the past few months.
Since I also know from my reading that you like hedging your bets, I'll present these books two-by-two, head-to-head by category. That's taxonomy in action, Bill, and you know how those kids at Yahoo! made taxonomy pay off. (The head-to-head-clash thing will also give you that sensation of being in a Redmond staff meeting—can't let these vacations unwind a guy too far.)Deep Dish: The Plot to Get Bill Gates vs. Infinite Loop
Like Sinatra said, here's to the losers. They certainly make for livelier reading.
Now, you may be asking yourself: How can a book about me, Bill Gates, be about losing? But The Plot to Get Bill Gates is about you as seen through others' eyes. Envious others. Dishy others. Others with long, long memories. Exactly the kind of people folks want whispering in their ears about your quirks and foibles, not to mention your money.
Gary Rivlin has less technical savvy than other cyber writers, but he knows from conflict—his 1995 book Drive-By, which examined the ruinous effects of an Oakland drive-by shooting on the four families involved, was riveting. Turf wars and random acts of violence are excellent preparation for covering the loose coalition of industry players out to get you, Bill; Ray Noorda (Novell), Scott McNealy (Sun), Larry Ellison (Oracle) and even Ralph Nader show up in The Plot to Get Bill Gates, all with axes to grind. And Bill watchers will adore this book. All the dish about your personality makeovers, your eating habits (BurgerMaster? Hermano!) and resultant weight gain, your extravagances and your penny-pinching (coupons play a major role in your budget), your teary-eyed reactions when the Department of Justice started poking you with sticks—that, Bill, is the stuff that beach reading is made of.Infinite Loop, meanwhile, is about beautiful losers—Steve Jobs, Steve Wozniak and all those other funksters who contributed to the rise and fall of Apple Computer. If you enjoyed Pirates of Silicon Valley (and if you didn't, you should have, Bill; you came out looking relatively good), this is 597 pages of bigger, longer and uncut. And where the movie ended with Jobs' first expulsion from Eden, this tome takes us right up to the iMac, and plenty of bodies fall along the way. Subterfuge! Politics! Bad management! Bad code! Bad grooming! Feckless idealism! Reckless spending! Egos bigger than your house!
First BG reference? The Plot to Get Bill Gates, right on the cover; Infinite Loop, page viii (the introduction). But really, Bill, this kind of brain candy ought to be beneath you. I understand from The Plot to Get Bill Gates that you like to take an occasional Think Week to get your head around Big Thoughts, and these two are a little lightweight for that. You ought to be wrapping your brain around the vision thing, around . . .The Past, the Future: The Visionary Position vs. Dealers of Lightning
Now, here's the kind of thing you can wade into without feeling like you, Bill, are attending a class reunion gone bad. Michael Hiltzik attends to the ghosts of the past in Dealers of Lightning, a gripping tale of the legendary Xerox PARC (birthplace, in myth if not in fact, of the concepts ruling both the Mac and Windows). Meanwhile, the Seattle Weekly's Fred Moody looks into the virtual-reality future that might yet be in The Visionary Position, which follows the industry's fabled dandelion effect as a group of virtual reality pioneers set forth from UW's Human Interface Technology Laboratory into the cold, cruel world of Seattle start-up culture.
These are also both lively reads, with nice balance between tech observations and insights into the personalities on the scene. Hiltzik's book is a real treat, since Xerox PARC is the Camelot of the computer industry—oft-invoked in legend but not part of the current political landscape. A great many of the PARC players have retired or drastically changed careers, which gives this fine (if slightly overlong) history a thoughtful, elegiac tone.
Moody, meanwhile, seems to have unearthed a colony of enfants terrible, a raucous group of characters providing bone-jarring quotes and anecdotes, not to mention a couple of mental images I'd personally pay to have excised from my mind's eye. Most of his players are still industry figures, if not the revolutionaries they dreamed of becoming; they speak in the hyperactive, excitable voices of people still in the game. If virtual reality ever takes off on a recognizable trajectory, it'll be interesting to revisit this book and see how these brilliant, fractious folk fit into the saga; as it stands, it's an elegant story about inelegant folk, and a great deal of fun.