Chicks Rule

But all that is in the past-they happened, what, a couple of months ago? As the Magic show winds down, Chicks Rule has nailed two of the three accounts it wanted. Pacific Sunwear still needs some convincing, but that'll have to wait. First, there's the booth to break down.

"I'm exhausted," says Ivins, seemingly stuck to a chair. "I'm not one of those people who likes to go party after these shows. I just want to go to sleep. It's really hard. I can't wait to get out of here and go home."

When they get there, they'll find out that Pacific Sunwear wants to talk more.

"I keep thinking: 'Are we doing something wrong? How come all the other companies come here to party?'" Ivins wonders, preparing for the five-hour drive in a U-Haul. "You know what, though? That's why the other companies come and go. This is work."